KDS62 - Keep Calm with Amber Case
In this episode, Amber and I explore our experiences in the tech industry, Amber's startup, Geoloqi, which Esri acquired, and our collaboration while we were both at the firm.
Amber’s main focus in recent years is Calm technology, a type of information technology where the interaction between the technology and its user is designed to occur in the user's periphery rather than constantly at the center of attention. In 2015 O’Reilly published her book 'Calm Technology”.
This episode is all about the need for human-centered design in technology, and celebrating Amber’s launch of the Calm Tech Institute.
Episode Highlights:
The evolution of technology
The Importance of Understanding History in Law and Tech
The Role of History in Technology and Design
The concept of calm technology, its principles, and the need for historical context in product design.
The importance of long-term tech design and changing the narrative on what's considered cool.
Amber's journey in founding Geoloqi, the challenges faced, and the early development of location-based technology.
The importance of understanding the history of technology and innovation, and its impact on product development.
Geoloqi's mascot and privacy-first approach
The significance of long-term thinking, learning from history, and the impact of small problems in business.
Amber's personal journey, early experiences in entrepreneurship, and the impact of economic constraints on decision-making.
Discussion on trusting oneself and persevering in the tech industry amidst challenges.
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